Insights
Gain valuable data about how users interact with your
playable ads and make data-driven design decisions for creatives.
Have you ever wondered which playable elements of your interactive ads users engage with the most?
The AdLiven Insights tool provides unrivaled clarity into the various elements of your ad, with data covering art style, gameplay mechanics, character choices, and completion rates.
What You Can Do
Analyze Valuable Data
The easy-to-use Insights dashboard is housed within our existing AdLiven Playable Platform and provides quick and educated variants via parameters to optimize creative performance.
Seamlessly analyze data, create variants to optimize your ad creative, and download the builds you need all in one place.
Custom Events
With a greater understanding of user behavior and preferences at your fingertips, you can make data-driven decisions to build playable ads that are more creative, engaging, and better performing.
The events tracked are custom to your specific ad unit, meaning we will be able to evaluate all of the most important metrics (including those that you request) and that we are not tied to only pre-canned events. Impact and actionability are critical when it comes to our custom events.
Optimize Creative Performance
Pair the Insights tool with the AdLiven Playable Platform to make quick, data-driven decisions to your ad creative without needing to create a whole new project.
Identify Ad fatigue, in-unit drop-off and tailor ad experiences for different audience segments.
Develop concepts specifically around testing various hypothesis
Leverage the combination of playables with AdLiven Insights to track audience engagement with a specific unit, essentially creating a real-world focus group.
Find out which elements of your playables (or game) are the most popular without second guessing on essential choices such as characters or end cards. Then use that feedback to inform future video and playable creatives to appeal directly to what your audience has shown interest in.
Dedicated Insights Reports & Support
The Team
If things get tricky, you can rely on a member of our Partner Relations team to help you. We can take your data and translate it into actionable insights for you. This provides your marketers and creatives with actionable suggestions on how you can improve your creatives and implement fresh ideas to reduce ad fatigue.
The Strategy
AdLiven Insights makes the process of gathering data for your playable ads and breaking it down into an easy-to-use platform as simple as it needs to be. But we understand that some app marketers and developers might need a hand with analyzing and actioning this data.
What We Do
AdLiven's UA video ad set service allows app marketers to outsource creative and competitive content for their game titles, specifically for new user acquisition. The process is quick and easy, allowing studios to utilize AdLiven's industry expertise and save valuable time to focus on other internal priorities.
AdLiven can conceptualize, develop, and deliver 2D and 3D projects from interactive video ads, interactive end cards, and playable ads to augmented reality experiences for the industry's leading ad networks.
Create engaging short videos of your mobile game or app in action to be viewed directly on the App Store. Let's showcase your mobile game or app's compelling features to increase your app's installs.
Leveraging our industry-wide knowledge, AdLiven can identify best performing ad creative to produce original ideas spanning various creative types, core and casual gameplay, out-of-the-box, and narrative solutions.
User Acquisition Videos
User Acquisition Videos
AdLiven's UA video ad set service allows app marketers to produce creative and competitive content for their app titles, specifically for new user acquisition. The process is quick and easy, allowing studios to utilize AdLiven's industry expertise and save valuable time to focus on other priorities.
Interactive Ads
Interactive Ads
AdLiven conceptualizes, designs, and develops 2D and 3D projects. From playable ads, interactive end cards, to augmented reality experiences for scaling across the industry's leading ad networks.
App Preview Videos
App Preview Videos
Create engaging short videos of your app in action. Our team understands the best practices and nuances between UA videos and app preview trailers to showcase your app's compelling features to drive conversion rate from the app store to install.
Conceptualization
Conceptualization
AdLiven’s in-house creative strategy team are industry experts. We identify best-performing ad concepts to produce original ideas spanning various creative types, core and casual gameplay, out-of-the-box, and narrative solutions. We spot trends and set them.
Additional Services
Localization of your marketing content is about more than just language, going the extra mile and localizing content can help you boost installs by making it more accessible to users.
With our experience and industry insight, we offer our partners a thorough analysis of competitors, specific demographics, and industry trends to identify top-performing concepts segmented by network and location for concept ideation.
Our accomplished designers can bring all your ideas and necessities to life, from App Store Screenshots to custom Character Design and UI/UX elements to elevate your user in-app experience.
Our creative scriptwriting experts will ideate and create content for your educational, promotional, recruitment, testimonial, pitch, corporate, and app marketing videos including User Generated Content.
Trusted by the Best
AdLiven is constantly looking for new ways to level up their creative output. The team is flexible and churns out fantastic edits based on our notes in order to deliver fantastic ads. Production workflow is clear and detailed which helps immensely when juggling multiple concepts and creative types. They’re a creative bunch that have been an absolute pleasure to partner with.
Working with AdLiven has been a great experience and they have helped us create many high-quality and performing playable ads! The team has a perfect understanding of our needs: they can execute a creative brief to the letter if we have a specific idea in mind, or they can offer their creative expertise by providing us with elaborate storyboards. In any case, the development process is seamless and of high quality, respecting our deadlines. Their platform is very easy to use and offers many variations to one given template. Moreover, the communication with the team is very smooth: if we need a new feature, they will implement it very fast. AdLiven is definitely a great partner to work with!
AdLiven delivers best-in-class creatives that perfectly hit our project goals time and time again. The team runs a highly communicative workflow and quickly incorporates feedback that results in increased quality of ad output. In addition, their no project is too big or too small approach enables me to test without limit any new idea that comes our way.
AdLiven has become much more than just my “go-to” agency, they’re a trusted creative partner capable of delivering high-quality creatives at an impressive volume. They have allowed my teams to remain flexible and agile all while deftly delivering across a multitude of categories and industries. Its why I take them with me wherever I go.
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1290 Howard Ave, STE 302
Burlingame, CA 94010