Interactive ads, also known as playable ads, allow users to test the core functionality of an app before downloading it. They are highly effective for gaming and non-gaming apps, providing a fun and engaging experience.
What are the benefits?
Stand out from the crowd
Users are constantly bombarded with ads, so it’s no surprise to learn that users may not always process or retain any information presented. Interactive ads decrease the chances of your ads being one among many, as users are not just watching but are actively participating.
Increased Retention/Reduced Uninstalls
Interactive ads allow users to preview the app before downloading it, so there are no surprises regarding functionality or gameplay. An increase in retention results in a rise in LTV (Lifetime Value) which equals an increase in ad spend. Remember that this works only when the ad reflects the app; otherwise, it may have the opposite effect.
In marketing, analytics are essential! We want to collect, study, and analyze as much data as possible to optimize our content. Interactive ads are no exception as they offer unique markers such as: