Best Practices

Best Practices for Creating a Successful UGC Ad

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User-generated content (UGC) ads have become a powerful marketing tool, leveraging the creativity and authenticity of customers to promote brands and products. In this blog post, we will explore the best practices for creating successful UGC ads, from understanding the different types of UGC to incorporating the right talent into your projects. By following these guidelines, you can harness the potential of UGC ads to increase engagement, build trust, and drive conversions.

Understanding UGC Ads:

UGC ads encompass various forms of user-generated content, including customer testimonials, social media posts, celebrity endorsements, user-created videos, and influencer partnerships. These ads have proven highly effective due to their increased engagement over other ad formats, viral potential, ability to create a sense of community, relatability to users, and the ability to humanize the brand by showcasing real customers who use the product.

Best Practices for a Successful UGC Ad:

  • Staying Native and Authentic: The more native and authentic the content is, the better chance it has to perform. Avoid excessive editing or filtering that may diminish the authenticity of the content. Let the users' unique perspectives shine through.
  • Understand Platform Best Practices: Each platform has its guidelines and preferences. Incorporate appropriate music, adhere to the platform's font style, incorporate subtitles, and ensure the right pace and cuts. Following these guidelines maximizes your content's impact and ensures it aligns seamlessly with the platform's aesthetic.
  • Tailor Your Approach: Avoid blindly copying ads from others. Instead, clearly understand what, how, and why you want to communicate specific aspects of your product. Tailor your approach accordingly to showcase the unique value proposition of your brand.
  • Stay Updated on Social Media Trends: UGC ads are created for social media networks, so it is crucial to understand what captivates and engages people. Stay relevant within this dynamic environment by watching trends and leveraging tools like the TikTok Creative Center.
  • Integrate Creative Trends: Don't be afraid to experiment and integrate the best creative trends into your UGC ads. Stay innovative while ensuring that the core message of your product is effectively communicated.
  • Prominently Showcase Your Product: Remember, a successful UGC ad entertains and delivers results. Make sure your product is smartly presented and prominently visible in your ads to maximize their performance and drive conversions.

How AdLiven Brings on the Right Talent for the Project:

At AdLiven, we understand the importance of choosing the right talent for UGC projects. Here's how we ensure we have the perfect fit for each ad:

  • Script Development: We carefully develop scripts that align with the desired direction for each ad. We analyze content creators' unique styles and approaches and select the best fit based on their portfolios and ability to convey the brand message effectively.
  • Consider Target Audience: Depending on the creative strategy and the target audience, we choose content creators that reflect the core audience or bring fresh perspectives. This diversity can expand the core target audience while intriguing the main one.
  • Trust the Creator's Style: While following the script, we give content creators the freedom to bring value and authenticity to the ad. However, we establish clear brand guidelines to maintain consistency and protect the brand identity.
  • Long-Term Relationships: While we are always exploring new creators, we believe in nurturing long-term, trustful relationships. We have a preference list of creators with whom we frequently collaborate, ensuring seamless teamwork and delivering high-quality content.

Identifying Trends and Popular UGC Video Styles:

To decide on the general creative direction of UGC ads, we actively identify trends and popular UGC video styles. Our approach involves:

  • Platform Benchmarking: We thoroughly understand platform benchmarks, studying resources like TikTok Creative Center, Sensor Tower, Instagram, Facebook Creative Library, and AppAnnie. This helps us stay updated on the latest trends and insights.
  • Seeking Inspiration: We continuously seek inspiration from various sources within and beyond the gaming industry. This allows us to gather ideas and analyze trends across different products and game genres.
  • Analyzing and Observing Patterns: We analyze trends and observe patterns to understand the preferences and behaviors of users. This analysis forms the foundation for our creative assumptions and hypotheses.
  • Future-oriented Development: We are constantly searching for tomorrow's UGC trends and developing ideas that we believe are relevant in the dynamic environment. Our proposals are grounded in strong rationale and aim to leverage emerging trends effectively.

By staying informed, analyzing trends, and applying thoughtful, creative strategies, we ensure our UGC ads are aligned with popular styles and have the potential to captivate and engage the target audience.


Creating successful UGC ads requires understanding the various forms of UGC and leveraging their benefits. By staying native and authentic, adhering to platform best practices, tailoring your approach, staying updated on social media trends, integrating creative trends, and showcasing your product effectively, you can harness the power of UGC to engage your audience, build trust, and drive conversions. At AdLiven, we carefully select and onboard talented content creators, ensuring they are the perfect fit for our client's projects, resulting in compelling UGC ads.

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Michael Sabetta
Michael Sabetta
Director of Marketing