We’re pleased to introduce a new creative service, 3D Facial Motion Capture! 

In addition to our new UGC Interactive Ads introduced last week, our production team has added another exciting and exclusive video ad capability: 3D Facial Motion Capture (mocap). This latest feature takes video ads to the next level by embellishing them with high-quality 3D animation.

This new production pipeline offers our partner's high-level animation for a fraction of the cost while also saving time—the facial mocap results in highly detailed animation and lip-syncing, including facial expressions. The extensible nature of the animation allows for easy localization across multiple languages; the only requisite is access to an iPhone. Changes to animation can be made quickly without lots of time-intensive manual keyframing. This pipeline can be applied to various characters, including stylized and realistic.

Get a demo of our 3D Facial Motion capture today, and learn more about our new format.

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