Joint Case Study: MobilityWare & AdLiven Unlock Scalable Creative Wins with Playable Lite 

Companies: MobilityWare & AdLiven 

Focus: Rapid Creative Testing & Scalable Production 

Featured Product: Playable Lite 

Overview 

MobilityWare, a leading mobile game publisher, partnered with AdLiven to bring speed, data, and efficiency into its creative development pipeline. Through Playable Lite — AdLiven’s streamlined, single-engagement ad format — the teams successfully tested early-stage concepts across multiple titles.

A standout example came from MobilityWare’s Solitaire, where a test of six Playable Lite concepts led to a network-wide breakout hit. One ad fastly scaled and earned a top 10 ranking among all playables on the AppLovin network — a rare achievement for both the genre and format. The partnership showcased how rapid creative testing, powered by AdLiven Insights and the Lite-to-Full workflow, can unlock stronger performance and smarter production investments.

Challenge

MobilityWare needed a solution to:
- Rapidly test creative ideas across a large game portfolio
- Gain early insight into which concepts had the potential to scale
- Minimize the risk of investing in full production before validating performance
- Enable quick iteration and fast turnaround in a competitive ad landscape

Traditional full-playable production was too slow and expensive to support agile creative testing at scale.

Solution: Playable Lite + AdLiven Insights

While MobilityWare leverages Playable Lite across its portfolio, a focused test on Solitaire involved six Playable Lite concepts, run in parallel to test multiple creative hypotheses.

AdLiven’s 7-day turnaround enabled rapid deployment, while AdLiven Insights provided clarity on:
- Engagement rate – signaling how strongly users interacted with each concept
- Scalability – revealing which ads had the potential to grow impressions across networks like AppLovin

Testing all six simultaneously allowed the teams to quickly identify which ads had the highest potential to resonate and scale.

Results

- 6 Playable Lite ads tested for Solitaire
- 2 concepts met engagement and scaling benchmarks and were converted to full playables
- 4 underperforming concepts were retired prior to full production
- MobilityWare saved $21,000 in unnecessary production costs by identifying weak concepts early and scaling only the best performers
- The top-performing ad quickly scaled, reaching top 10 playable status across the network

Breakout Win: Solitaire Playable Lite

One winning concept dramatically outperformed expectations:
- Ranked in the top 10 playables network-wide — a rare achievement for Solitaire and a single-engagement ad
- Now being adapted for other MobilityWare titles, extending its impact across the portfolio

Joint Strategic Impact

- $21,000 in production savings on underperforming concepts
- Fast, 7-day testing cycle for rapid iteration
- High-performing creative now reused across additional titles
- Deeper insight into audience behavior via AdLiven Insights
- Scalable testing strategy guided by real data, not guesswork

AdLiven Playable Workflow

1. Test concepts with Playable Lite (rapid turnaround, low cost)
2. Use AdLiven Insights to assess engagement and scaling potential
3. Convert winners to full playables via streamlined Lite-to-Full workflow
4. Repurpose and scale across networks and titles

All tracked and managed via the AdLiven Playable Platform (APP).

In Their Words

“MobilityWare has proven to be an innovative and forward-thinking partner - genuinely committed to pushing the boundaries of creative optimization. Their openness to test, learn, and iterate made this collaboration both effective and enjoyable. Playable Lite and AdLiven Insights gave us the platform to move fast, reduce waste, and uncover standout creative - and MobilityWare knew exactly how to take full advantage of it.”

David Carter, Co-Founder, AdLiven

“Earlier this year, we realized we needed a faster, more cost-effective way to test playable creatives and our partner AdLiven was able to deliver with their new Playable Lite product. These short-form playable ads let us quickly spin up lightweight, interactive ads that mimic gameplay without the heavy lift of full playables. The impact has been that we're able to test more ideas, spend less, and find winning creatives faster than before. It’s been a smart, scalable way to keep our creatives fresh and our campaigns performing.”

Tyler Endicott, Senior Creative Producer, Mobilityware

Conclusion

This collaboration between MobilityWare and AdLiven highlights how fast, data-driven creative testing delivers real competitive advantage. With Playable Lite, the teams unlocked a process that tests broadly, learns quickly, and scales only what works — resulting in major cost savings, top-tier ad performance, and reusable creative success.

‍