Location: Bangkok, Thailand

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About AdLiven

At AdLiven, we're not just at the forefront of digital creativity; we're redefining it. As a cutting-edge creative services partner, we specialize in crafting compelling digital marketing content exclusively for mobile game publishers. Our mission is to captivate and engage audiences with unforgettable advertising experiences. What sets us apart is our synergistic approach. To our partners, AdLiven is more than a mere agency; we are a seamless extension of their internal creative teams, bringing fresh perspectives and boundless creativity to the table. Our vibrant community of skilled designers and our groundbreaking proprietary technology are the twin engines that enable us to deliver high-impact creative content at scale. We believe in the power of collaboration, innovation, and technology to not only meet the demands of the dynamic mobile gaming landscape but to drive it forward. With each project, AdLiven is committed to pushing the boundaries of what's possible, ensuring that our partners' games aren't just seen but truly experienced. Join us at AdLiven, where creativity plays and your ideas come to life.

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Job Overview

As a Playables Producer, you'll own the end-to-end production of playable ads, from creative brief to final delivery. Working closely with both the PR Team and the Creative Team, you'll translate marketing objectives into engaging, technically feasible playable experiences that capture the essence of a game while maximizing creative performance.

You'll be responsible for evaluating each playable brief, creative concept and identifying the strongest gameplay mechanics, assessing technical feasibility, and determining the optimal production approach. Whether a project is executed internally or through one of AdLiven's trusted external partners, you'll ensure every playable is delivered on time, on budget, and at the highest creative standard.

A core part of this role is owning AdLiven's external vendor ecosystem. You'll build and manage long-term relationships with our production partners, negotiate budgets and timelines, assign projects based on each vendor's expertise and capacity, monitor quality and delivery performance, and continuously optimize our vendor network to ensure scalable, reliable, and high-quality production. As the primary point of contact for our external partners, you'll provide clear creative direction and production feedback, resolve challenges throughout the production process, and drive accountability to ensure every playable meets AdLiven's quality standards.

This role sits at the intersection of game design, production, creative feedback, and vendor management. Success comes from combining strong production leadership, a solid understanding of engaging gameplay mechanics, excellent communication with both internal teams and external partners, and the ability to consistently deliver high-quality, high-performing playable creatives at scale.

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Key Responsibilities:

Playable Planning & Production

• Partner closely with the PR Team and Creative Team to fully understand each client's creative brief, campaign objectives, and performance goals.
• Translate creative concepts and briefs into technically feasible playable production plans with engaging gameplay mechanics.
• Assess whether a game's core loop can be effectively adapted into a compelling playable experience while preserving the essence of the original game.
• Evaluate technical feasibility, considering playable platform limitations such as file size restrictions, loading performance, engine capabilities, and ad network specifications.
• Collaborate with the Manager of Interactives to determine the most suitable production approach for each project, balancing complexity, timelines, and available production resources.
• Provide creative and production feedback throughout development to ensure the final playable aligns with both the original vision and technical requirements. 

Vendor Management & External Production

• Own and continuously develop AdLiven's network of external playable production partners.
• Build strong, long-term relationships with vendors, becoming the primary point of contact throughout production.
• Match projects to the most suitable vendor based on expertise, capacity, quality, timelines, and previous performance.
• Negotiate project scope, budgets, delivery schedules, and production timelines within AdLiven's operational guidelines.
• Manage multiple vendor productions simultaneously, ensuring projects remain on schedule and within budget.
• Review vendor deliverables against creative briefs, gameplay requirements, and quality standards, providing clear, actionable feedback throughout revision cycles.
• Proactively resolve production challenges and vendor escalations while maintaining accountability for delivery quality and timelines.
• Evaluate vendor performance on an ongoing basis and identify opportunities to expand, optimize, or diversify AdLiven's external production network.
• Maintain accurate records of vendor capabilities, rates, delivery performance, contracts, and production history.

Project & Production Management

• Own the end-to-end production lifecycle of playable projects from brief handoff through final delivery.
• Create detailed production briefs that clearly communicate creative objectives, gameplay mechanics, technical requirements, and client expectations.
• Coordinate communication across PR, Creative, Internal Production, and External Vendors to ensure alignment throughout production.
• Monitor active productions, proactively identifying risks, bottlenecks, or delays and implementing solutions before they impact delivery.
• Maintain project schedules, budgets, documentation, technical specifications, and production assets within AdLiven's project management systems.
• Conduct post-project reviews to identify production improvements, vendor learnings, and workflow optimizations. 

Performance & Continuous Improvement

• Track vendor KPIs including delivery quality, turnaround time, revision rates, communication, and overall reliability.
• Analyze playable creative performance and gameplay mechanics to identify patterns that inform future production decisions.
• Share vendor and production insights with internal stakeholders to improve creative execution, production efficiency, and partner selection.
• Contribute to the continuous evolution of AdLiven's playable production processes, standards, and best practices. 

Industry Knowledge

• Stay current on playable advertising trends, emerging gameplay mechanics, creative best practices, and production workflows.
• Maintain a strong understanding of evolving playable ad platform requirements across Meta, Google, Unity, AppLovin, Liftoff, ironSource, and other advertising networks. 

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Skills & Qualifications

• Bachelor's Degree in Game Design, Business, Marketing, Project Management, or a related field.
• 5+ years of experience in playable production, game production, production management, or vendor/outsourcing management within a game studio, agency, or high-performance production environment.
• Strong Vendor Management experience, with a proven ability to build long-term production partnerships, negotiate budgets and timelines, manage external teams, and drive accountability.
• Game Design knowledge, with a solid understanding of gameplay mechanics and the ability to simplify complex game loops into engaging playable experiences.
• Playable Production expertise, including familiarity with playable ad technologies, technical limitations, SDK requirements, file size constraints, loading performance, and ad network specifications.
• Excellent production management skills, capable of managing multiple concurrent projects while balancing quality, timelines, budgets, and competing priorities.
• Strong creative judgment, with the ability to evaluate playable experiences and provide clear, actionable creative and production feedback.
• Highly organized and detail-oriented, with exceptional project management and documentation skills.
• Strong communication and stakeholder management skills, comfortable collaborating across Creative, PR, Internal Production, clients, and external vendors.
• Excellent problem-solving skills, with the ability to resolve production challenges independently and make informed decisions under pressure.
• Based in Thailand.
• Fluent English required. TOEIC 800+ preferred (or IELTS 6.5+ equivalent).
• Thai language is a plus but not required.
• Must be legally authorized to work in Thailand. AdLiven does not provide visa sponsorship for this position.